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Understanding McLuhan
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07165_Field_TCUM T730.txt
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1996-04-10
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had been easy for them, they would have had no difficulties
with abstract art; General Motors would not have made a mess
of motorcar design; and the picture magazine would not be
having difficulties now with the relationship between features
and ads. The TV image requires each instant that we “close”
the spaces in the mesh by a convulsive sensuous participation
that is profoundly kinetic and tactile, because tactility is the
interplay of the senses, rather than the isolated contact of skin
and object.
To contrast it with the film shot, many directors refer to
the TV image as one of “low definition,” in the sense that it
offers little detail and a low degree of information, much like
the cartoon. A TV close-up provides only as much information
as a small section of a long-shot on the movie screen. For lack
of observing so central an aspect of the TV image, the critics of